What Do We Deliver?
More Conversions Through A/B Testing
We believe in the power of using statistics to understand what your customers care about. Do they care about quality or price? Do they prefer free shipping or easy returns? A/B testing tells us the answer. And each completed test gives us lessons to apply to the next test. And over and over it goes, improving your conversion rate at each step.
Testing Velocity
More tests equals faster results. We don’t wait for month end to start the next test.
Local Knowledge
We are Australian and understand the local consumer.
Best Practices
Having looked at lots of stores, we have created a database of easy conversion improvements.
Shopify Specialists
We only work with shopify, so we can quickly integrate with your store without technical delays.
How Does It Work?
What Does the First Month Look Like?
The first month of working with us gives us time to understand your business, product, and customer behaviour. We spend a lot of time sifting through data to gain insights into what your customers look at and care about. This then feeds into our comprehensive testing roadmap which maps out and prioritizes our A/B testing pipeline.
1. Onboarding Questionaire
Tell us exactly what you are looking for and how your business works. You will receive an automatic email questionaire.
2. Access Requests
Give us access to your user behaviour metrics, and installation of our A/B testing software. You will receive an automatic instructions email.
3. Store Audit
We will review all of your user behaviour data to find the low hanging fruit. This will drive our testing roadmap decision making.
4. Testing Roadmap
This is our key document that drives all of our A/B testing. This dictates how we can improve your business. You will have the final approval of each and every test we propose.
Our Secret Sauce
Our Extensive Database of Every A/B Test
This is a slight taste of the hidden gems we have gathered from years of running our own shopify stores. This database of every A/B test we have run plus hundreds published online from other agencies gives us the insight and inspiration to hunt down every single improvement you can add to your own store.
Does It Work?
CRO Case Studies
Want to see our work in action? Check out these case studies of how we have been able to increase the conversion rates for Aussie shopify store owners.
Case Study
Case Study
Key Content for Store Owners
Not up to speed on A/B testing or CRO? Not a problem. We have put together these quick guides to help us all talk the same language and understand how we use statistics to increase sales.
A/B Testing
What is A/B Testing? How to Boost Shopify Conversion Rates
Conversion Rate Optimisation
Building Trust: 10 Simple Improvements for More Conversions
Conversion Rate Optimisation
Optimizing Your Shopify Store for Australian Shoppers
User Behaviour
Find the Valuable Nuggets in User Behaviour Data
A/B Testing
Staistical Significant and Why It Matters for Shopify Store Owners
A/B Testing
Brand Building vs Best Practices for CRO
PRICING PLANS
Who Do We Work With?
Our best clients are Australian Shopify stores with $500k to $3M in annual revenue. This means you have sufficient data to get good results without being slowed down by corporate bureaucracy.
0 to $500k Annual Revenue
$1,499/m
$500k to $3M Annual Revenue
$2,999/m
$3M+ Annual Revenue
Let’s Talk
Growing Brands, One Sale At A Time
About Us
CRO Lab specializes in conversion rate optimisation through A/B testing on small to medium sized, Australian Shopify stores. We don’t offer social media marketing or PPC services. We are specialists and stick to our knitting.
Russ Egan
Chief Testing Specialist
Our founder, Russ, is an engineer with 15 years of experience in problem-solving and optimizing processes. Over the last 10 years, he’s run his own Shopify stores in the apparel and grooming industries, giving him hands-on knowledge of what works (and what doesn’t) when it comes to eCommerce.
Russ has a genuine passion for data and using it to make smart decisions. He loves diving into the numbers, finding trends, and identifying opportunities to test new ideas. His goal is simple: use data to help businesses improve their websites, increase conversions, and get better results.
At CRO Lab, we focus on making data work for you. We’re here to help you grow your business and get the most out of your online store.
Frequently Asked Questions
CRO stands for Conversion Rate Optimisation. It is the systematic, process driven approach to understanding how your customers view your website/product and improving the messaging, design, or offer to increase profitability. This is normally done through A/B testing which shows a control and a variant to alternating customers to observe their behaviour and uses statistics to show which variation performs the best. Over time this testing can result in significant improvements to your store’s revenue, average order value, acquisition costs, and profit.
The speed of results for any CRO project is variable, depending on how optimised your store already is and the amount of traffic it currently gets. The more traffic, the faster any individual test receives enough data points to complete. This means we can run more tests, more quickly and improve your conversion rate in less time. We are confident that any store within our target revenue range will see a number of positive tests and a noticeable increase in sales at the completion of the 2nd month working with us.
How long is a piece of string? This depends on how optimized your store already is, how competitive your industry is, and how much data you have available for analysis and testing. We typically expect to deliver a 10 to 20% increase in conversion rate within 3 months and 15 to 30% within 6 months. This represents a 10 to 50X revenue return on investment.
Yes, if you want to cancel your plan with us then you can. We don’t want any unhappy clients and understand that business is hard. CRO is an ongoing process that gets better with time as more and more tests compound on each other. The more we can learn about your product and how your customer thinks, the easier it is to complete positive tests. But we know that each client has competition goals and priorities and can leave every client with our up to date roadmap and testing plans at the conclusion of any project.
Got Questions?
Picking a partner for your pride and joy can be a difficult process, so feel free to send us a message to see if we are a good fit for you and you are a good fit for us.